As the net establishes itself as the global method of delivery, backed up with a plethora of new digital delivery systems, it is clear that radio, the oldest real-time mass communication device in operation, has some of the biggest changes in its history still to come.

As for music, the corporately engineered monoculture is becoming less and less sustainable as
the talent and technology moves elsewhere. totallyradio's experience of and dedication to providing a platform for non-mainstream music of the future leaves it in an enviable position.

This has been assisted by its confirmation as licensee for the new digital and DAB multiplex to serve the South and Kent in the UK, which will help support its online activity.
The station is also considering a digital satellite to cover the UK.

"I see totallyradio as becoming a bastion of independent music, not influenced by the charts, that gives the listener a more controllable medium to work with."
Steve Stark, Managing Director, totallyradio

The general benefits of internet radio have long been clear: more choice in both output and format plus greater interactivity in the forms of pausing/skipping songs, 'now playing' info and relevant links to artists, genres and retailers.
If reggae is your primary motivation, soon you will be able to configure the site to stream reggae shows only.

Or if you want only one part of the station's output you may create a playlist of your favourite shows. In short, greater choice, more control, delivered with the same independent attitude where music is played on its merits rather than the tenacity of the PR agency involved.

"Maybe the future of totallyradio is as a kind of forum of good music and for people really into their music who want to do shows. It doesn't really matter where they are."
Claire Kember (presenter of The Daily Show)

As traditional methods of music distribution and sales are increasingly swept aside by the internet, a specialist station with the knowledge and networks of totallyradio has good reason to be excited.
Already relationships are strong with numerous independent music magazines and record labels, but that might only be the beginning.

"I see us as becoming a bridge between worldwide music fans who want to get music but can't because it's not available in that country, and people who make music but can't sell it because they can't get it distributed and reach an audience,"
says Steve Stark.

As a supporter of new sounds, artists and genres, the station is already giving a platform to the future. Identifiable now is a new kind of producer/listener relationship where music is distributed through paid-for downloads, ideal for small producers needing to minimise
manufacturing and distribution costs, and ideal for an audience that can get what it wants more easily and cheaply.

"I like music that reflects the individuality of the person making it. I like music that simultaneously discomforts and reassures."
Everett True (DJ, Careless Talk Costs Lives Show)