totallyradio's passion and commitment for new and innovative music,
delivered on its merits and free of corporate agendas, should come across loud and clear through your PC's speakers. It is old news that the internet was made for music, but the extent of that relationship is still barely realised.

At totallyradio the knowledge, means and motivation of the DJs and producers dovetailed with the needs of a new global audience, one of indeterminate character and size but nonetheless demanding of audio capable of drowning out the monotony of the mainstream.
It is, in fact, the present condition of radio that best explains why totallyradio had to happen.

"What really bothers me is people being mediocre in my chosen field, and being deliberately mediocre because it's much easier to just tow the party line and support the status quo."
Everett True (DJ, Careless Talk Costs Lives Show)

There is a perceived crisis in music radio.
Take the UK, with its tired formats and narrow playlists falling ever deeper into a rut, made all the worse by new technology that allows people to search further afield for fresh sounds.

As mainstream music shows become increasingly crammed with the anodyne bi-products of formulaic pop star TV shows, even the industry driving these trends is noticing the dead end up ahead many of us spotted long ago.
There is only so much fodder any audience can take before it bites the spoonfeeding hand in front of it.

As Claire Kember points out: "Tightly controlled, advertiser-orientated radio has got to change because it has become so tedious.
This is probably why totallyradio is beginning to flourish, because there is no alternative."

"Pop star as creative individual has gone? That idea that you can dress in an individual way and sing in an individual way. Everything in the charts is so mundane sounding now. Everyone wants to sound the same."
Boogaloo Stu (DJ, Hot Hits and Juicy Bits Show)

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