At the risk of stating the obvious, your ears will answer this question better than your eyes ever will. Click away and listen for yourself, but don't expect some neat, sleek, carefully honed soundbite to emerge from this incendiary world of genre-hopping music, globally hatched new found sounds. The shows on totallyradio are all delivered with passion and expertise by presenters who know and love what they're doing.

The station defies trite classification. Here is at least one part of the antidote to
the aural lobotomy that mainstream radio has become, one part of an exciting new future for radio and one answer to the prayers for a platform, forum and service for cutting-edge music that deserves to be heard.

"People are not necessarily narrowly or tribally defined by a single area of music.
Hence our daily show can range from Cajun bluegrass to the latest New York punk disco."
Daniel Nathan, Chairman, totallyradio

totallyradio is an on-demand specialist music station that provides a platform for non-mainstream and largely independent music for the growing worldwide audience of niche music fans.
Live since Summer 2000, but recently redeveloped, it is non-commercial in character and broadly alternative in musical scope, offering continual airspace to artists,
genres and fields of music that are rarely, if ever, heard on the increasingly narrow playlists of the major radio networks.

"With traditional download sites, you are usually faced with thousands of faceless tracks," says Daniel Nathan. "totallyradio is a one-to-one relationship. We have the right kinds of radio presenters, who don't make you feel stupid but enthuse you for something you can put into some sort of context."

This sense of identity and community, which cuts through the isolationist and impersonal quality of the world wide web, is as integral to totallyradio as the music.

"As the word spreads, people come to us offering shows or suggesting how to do things differently. Areas of music that are vital one year wither away the next. Now people are coming in, offering to do stuff from Washington DC, Chicago, Sheffield in the UK and so on? We'll listen to anything anyone wants to send us. If we like it, we'll put it in."
Steve Stark Managing Director, totallyradio

Delivering around 30,000 hours of audio per week to 40,000 regular listeners, totallyradio is catching on -the station has more than doubled its audience in the past year. On top of the 15 hours of new shows per week, there are over 1,600 archived shows, with new ones appearing all the time.

"We're putting on more shows on a weekly basis than we were six months ago," says Steve Stark. "In the next six months, that number will go up by three or four again."
The archive is a sonic armoury of old and still-existing shows which pass out of the weekly schedule.

Thus, even as presenters come and go and new genres break through, there remains the
opportunity to check out everything from jazz to electroclash shows that played tracks you'll still find hard to hear elsewhere.

"There is still loads of stuff out there to challenge and a lot of it is synthesising different genres and making hybrids of things? and then there are the other characters who totally strip it right down and do something really basic ? and it's still really gorgeous."
Claire Kember - presenter of The Daily Show

Though broadly non-mainstream in content, totallyradio is a far cry from the earnestly 'muso' mindset that permeates many so-called niche stations.
The sheer diversity of music, from dirt-raw Canadian country to Scandinavian electronica via Afro-funk, German techno and Aboriginal roots music, cuts clean through the reductionist tendencies that often accompany the niche approach to broadcasting.
This is equally true of the individual shows themselves - the DJs defy categorisation as much as the artists they play.

"totallyradio is very good at picking up on whose doing what, picking up on labels, artists, DJs and giving them an outlet to do what they want."
Alex FatCat Records (DJ, FatCat Show)